HearUSA announced the opening of a new hearing center in Texas, which is part of the company’s initiative to expand access to hearing care through the latest prescription and over-the-counter (OTC) hearing aids, as well as provide necessary information, resources, and training to the public.

The new location in the Springtown area of San Marcos, Texas joins a growing network of existing HearUSA “Hearing Centers of the Future” in California, Florida, and Texas that are part of a multi-year plan to roll out new centers across the country.

“An estimated 48 million Americans are living with hearing loss, and they no longer have to,” says HearUSA President Nick Mengerink. “Major advances in technology, coupled with discrete device designs, the availability of over-the-counter hearing aids, as well as increased affordability, empowers everyone living with hearing loss to get the information they need to choose what fits their lifestyle.”

New HearUSA Hearing Center

The new Springtown center features an inviting and accessible environment where clients can explore prescription hearing aids from leading brands like Widex and Signia, as well as over-the-counter (OTC) hearing aid solutions from Sony. They can also receive a complimentary hearing evaluation, experience simulated hearing environments, and test various hearing aids with guidance from licensed hearing care professionals (HCPs).

Key touchpoints of the HearUSA “Hearing Centers of the Future” include a welcome hub, a solutions wall, as well as calming and professional consultation rooms.

At the core of the center experience are HearUSA HCPs, who are equipped to help clients discover and understand the latest in innovative hearing aids and their various capabilities—like wireless connectivity to their smartphone, laptop, or tablet—that are necessary for their successful adoption, the company says.

HCPs are joined by client experience specialists (CESs) who serve as the first point of client contact when they enter a center and help clients make the most of their insurance benefits when it’s time to make a purchase.

The company’s leadership in insurance also enables clients to get the most from their benefits and flexible financing plans further expand access to better hearing, the company says. What’s more, HearUSA is committed to making sure all clients can immediately experience the benefits of hearing aids with its no-risk trial program.

Featured image: HearUSA