Summary:
Phonak and Advanced Bionics are sponsors of Rally Caps, a family film that highlights friendship, overcoming stigma, and raising awareness about hearing loss through the story of a young boy’s bond with a deaf teammate.
Key Takeaways:
- Rally Caps addresses key social issues like bullying, mental health, and hearing loss stigma, using sports as a backdrop.
- The film features Phonak and Advanced Bionics hearing technology, emphasizing the transformative role of hearing devices in daily life.
- Phonak and Advanced Bionics aim to promote inclusivity and representation of the hearing loss community through their sponsorship.
Phonak and its sister brand and partner Advanced Bionics are sponsors of Rally Caps, a heartwarming family film that highlights the power of team building, friendship, and breaking down stigmas associated with hearing loss.
A Heartwarming Story of Friendship and Overcoming Challenges
Written for the screen and directed by Lee Cipolla, Rally Caps is a moving coming-of-age film adapted from the book by father-daughter duo Stephen J. Cutler and Jodi Michelle Cutler. Based on a true story, the film centers around a young boy, Jordy, who is seriously injured during a youth baseball tryout. At a summer camp, he bonds with a deaf boy, Lucas, who has a hearing aid on one side and recently had cochlear implant surgery on the other side. Their friendship becomes the driving force as the pitcher/catcher duo leads their team in the camp championship game.
Addressing Stigma: Raising Awareness About Hearing Loss
Though centered around baseball, Rally Caps delves deeply into pressing social issues like mental health, bullying, and the stigma surrounding hearing loss, offering a powerful commentary on overcoming life’s challenges. The film tackles overcoming adversity, whether it be in sports or in life. It stars Academy Award nominee Judd Hirsch, Amy Smart, and Carson Minniear.
“Phonak and our partner AB are dedicated to raising awareness about hearing loss and hearing health. Through this sponsorship, we’re helping to shine a bright light on a community and culture that have been underrepresented,” says Oliver Frank, vice president of Phonak Global Marketing.
“Rally Caps is about more than the game of baseball. We hope this film will spark conversations on the importance of representation and inclusivity, especially amongst young people and families living with hearing loss,” says Sarah Downing, audiologist and vice president of Advanced Bionics Global Marketing.
The Role of Hearing Technology in Rally Caps
Beyond raising awareness, Rally Caps showcases the life-changing impact of hearing devices. By featuring characters who use Phonak Sky Marvel Link, Roger On remote microphone, and Advanced Bionics Sky Marvel cochlear implant system, the film normalizes hearing technology and highlights its role in enhancing communication and understanding.
Star-Studded Cast Brings the Story to Life
The film was produced by Lee Cipolla, Katherine Borda, William Garcia, Amy Williams, Stephen J. Cutler, Jodi Michelle Cutler, and Curtis Pride. Rally Caps is being distributed by BMG-Global, known for its family-friendly content.
Where to Watch Rally Caps
The film is available for preorder and for streaming on Fandango at Home, Hoopla, iTunes, Google Play, and iNDEMAND.
